9 In-Store Marketing Strategies that works
In-store marketing refers to marketing strategies that target customers while they are physically in a store. Instead of marketing to customers to drive them into a business, in-store marketing focuses on attracting and converting customers once they are have arrived.
In-store marketing strategies helps your business achieve the following:
- Promote goods/services
- Educate prospects and shoppers
- Push up-sells and cross-sells
- Generate leads
- Build brand recognition
- Support sales and customer
- support/retention teams
The fact is, the most highly engaged customers you will ever have is someone in your store and if you take advantage of In-Store marketing then our business benefits with increased profits. In-store marketing monitors the customer experience, determines how visitors engage with their surroundings, and eventually drives in-store customers to make purchases.
Check out these nine in-store marketing strategies to improve sales at your store.
One of the easiest ways you can market to customers at your retail location is with free WiFi. Consumers can receive your marketing messages when they sign in, allowing you to promote a variety of products and services on offer.
WiFi marketing also has branding benefits that customers welcome. They are more preoccupied when they’re playing on their phones and will have more patience while waiting for your staff. This means they are likely to be happier and will return to your business again in the future.
Check-In and Share
Free WiFi also establishes opportunities to encourage customers to check-in on social media and share their experience related to your brand.
Your customers are already on their phones if they are logged-in to your WiFi and it only takes a few seconds to hit the share button.
Having creative call-to-actions incentives to get customers to share. Encourage them to post photos of the products they buy or post before-and-afters from a service with getting an incentive to do so. When your brand is tagged, you can expand your reach across various social media platform and grow your business.
Experiential marketing means turning the customer’s shopping process into an experience, instead of just a transaction. Imaging going to a hair salon and being serviced wine while you wait your turn? The experience will increase word of mouth advertising from customers who enjoyed the experience.
Look at your business and think about ways to improve the overall experience. This might mean adding more activities to your waiting area or changing how your staff relate with clients. Good experiences lead to positive reviews and enhanced sales from delighted customers.
Deliver Valuable Information
While entertainment is an essential part of the customer experience, so is education. Customers turn to your brand because they think it is the most dependable and that you provide something, they can’t get anywhere else. You do this by providing the right information to customers and placing yourself as an expert in the field.
Messaging overhead is a compelling in-store marketing tool to use to talk about events and promotions. You can generate twenty-second sound bites that you play in-between songs inspiring people to try a new product or sign up for a service.
Your Entertainment Should Related to Your Brand
If you engage customers while they wait with music, TV and other entertainment choices, make sure the content is related to your brand and strengthening your business overall image. Setting up a radio or transmitting cable TV means you’re at the mercy of other content creators. They might play an unsuitable song or televised a competitor’s commercial.
Companies trust customer surveys to solicit feedback on performance and areas of improvements. The cashier normally gives instructions to customers with survey codes on their receipts. However, by the time the customer gets home, they have forgotten about the survey and won’t make the attempt to finish it.
As an alternative, think about setting up in-store surveys where customers can offer feedback before they leave your store. This could be as simple as setting up a few interactive touchscreens by the exit or requiring staff to survey customers before they leave. You can extend a discount on future product/services after they complete it. This shows that you’re listening while offering coupons to bring customers back to your business.
Events can give customers reasons to visit your location even if they aren’t purchasing from your business directly.
Most businesses are capable of hosting customers for events in some form or another. For example, spa could host a wellness class or meditation instruction. Even if it’s a small turnout, in-store events could pay off substantially.
If you have a store or business where customers walk around freely to engage with your products or services, then you need to analyze how these customers experience your set up. Some retailers assess how people enter their stores, what they view first, and the parts of the store they disregard.
Are you interested in having an In-store Marketing Strategies at Your Business?
Are you doing all that you can to convert customers once they enter your business? Are you upselling trustworthy customers and moving a wide selection of products/services? If you think you can enhance your in-store experience, Banki Designs today. We can examine your current in-store marketing strategies to learn how you can improve and strengthen your sales.
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